Ready to Never Wear

KidSuper Couture: Ready to Never Wear became the street brand's first womenswear collection. Showcased at Soho House during the Fall 2017 New York Fashion Week season, the collection would create a turning point for the brand. It created more tailored looks which contrasted with the brand's streetwear style. The collection would produce the KidSuper signature silkscreened pattern and larger than life puffer coats.

In addition to creating staple looks for the brand, the collection would also produce a musical collaboration between Creative Director Colm Dillane, Pro Era's Dessy Hinds and upcoming rapper Safa Gaw. The musical track would later become the brand's "anthem".

The collection would later became a collaborative campaign with Nike and featured on Milk.XYZ.

Runway Looks

Collaborative Promotional Video with Milk and Nike

Features on Nike.com and Milk.XYZ

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